Terms of Service

Privacy Policy, Personal Data and Cookies

The Better Gaming Co. is committed to protecting and respecting your privacy. Our Privacy Policy informs you of how we collect and use your personal data, and informs you about your privacy rights. When we refer to "personal data" in this Privacy Policy, we mean information that can identify you as an individual. Therefore, it is important that you read and understand our Privacy Policy so that you are fully aware of how and why we are using your data.

We may collect, use, store and/or transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, last name, username or similar identifier.
• Contact Data includes billing address, email address, social media username (if given) and telephone numbers. Financial Data includes bank account and payment card details.
• Transaction Data includes details of payments made by you, any equipment we will supply, and services you have subscribed to.
• Usage Data includes information about how you use our services, our network and our Website.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website and our network.
• Profile Data includes your username and password, orders made by you, your interests, preferences, feedback, survey responses and dates of examinations.
• Marketing and Communications Data which includes your preferences in receiving marketing information from us, our third parties and your communication preferences.

We also collect, use and share "Aggregated Data" (this means statistical or demographic data derived from your personal data). Aggregated Data is not considered personal data in law as this data does not directly or indirectly reveal your identity.

We automatically collect Technical Data about your visits to our Website (including, but not limited to, traffic data, location data, weblogs and other communication data) and the websites and other products and services you access through it. We collect this personal data by using cookies, server logs and other similar technologies.

We may also ask you to complete surveys that we use for marketing research purposes, although you do not have to respond to them. We may ask you questions, from time to time, about how you use the services we provide, other services you would like us to provide in the future and about other things, such as information about your lifestyle. We will keep a record of whether you have opted out of receiving marketing from us. We will also keep a record of your communication preferences.

Use of Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests
• Where we need to comply with a legal or regulatory obligation

"Legitimate Interest" means using your data as necessary for the commercial interests of our business. allowing us to conduct and manage our business to give you the best possible service and the most secure experience. We make sure we consider and balance any potential impact on you and your rights before we process your personal data for our legitimate interests.

"Comply with a Legal or Regulatory Obligation" means using your personal data to the extent necessary for us to comply with a legal or regulatory obligation that we are subject to, or required by law.

Disclosure of Personal Data

We may sometimes need to share your personal data with the types of third parties listed below:

• Our partner organisations and subcontractors who provide some of the services on our behalf
• Analytics and search engine providers that assist us in the improvement and optimisation of our app and website
• IT and system administration service providers
• Professional advisors including but not limited to lawyers, auditors, accountants, and insurers
• Third parties to whom we may choose to sell, transfer, or merge parts of our business with